Problem-driven and opportunity-driven searches under competing institutional logics: Mainstream vs. independent directors in the U.S. feature film industrySpeaker : Mooweon Rhee(Hyundai Motors and YSB Research Chair Professor, Professor of Management)
Problem-driven and opportunity-driven searches under competing institutional logics: Mainstream vs. independent directors in the U.S. feature film industry
This study examines how a social actor’s exploratory search is enabled and constrained by different institutional logics, with a focus on the role of social positions in allocating the actor’s attention to problems and opportunities. The relative salience of evaluative criteria underlying an actor’s social position varies under different institutional logics, so the prevailing logic determines the ways in which the actor’s achievements along each criterion affect its search behavior. We argue that actors with low levels of achievement along primary evaluative criteria are likely to engage in problem-driven search, whereas those with high levels of achievements along ancillary evaluative criteria are likely to engage in opportunity-driven search. We develop our hypotheses in the context of the U.S. feature film industry that has been partitioned into mainstream and independent segments with their respective dominant logics?market and aesthetic logics. Focusing on three evaluative criteria?box-office receipts, award nominations, and critical reviews, we test our hypotheses for how the relative positions of film directors along these criteria influence their search behavior?genre exploration and boundary cross-over?under the two institutional logics. We conclude the study with discussions of its contributions to the literature on search behavior, social positions, and institutional logics.
Audience : SBA Faculty, students
Department : SBA administration office
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